Direct Mail Lift Notes: Boost Response By Breaking The Lift Letter Rules.

Submitted by: Alan Sharpe

Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.

A lift note, of course, is an extra component slipped into a direct mail package to lift response. It s also called a lift letter. Publishers call it a publisher s letter, because it s usually signed by the publisher.

The classic lift note is a sheet of paper that folds in half. On the front is usually a teaser. And on the inside is a note, usually written by someone other than the person who signed the letter.

In the olden days, lift notes invariably lifted response. Direct mail marketer Harry Walsh says lift notes, usually reiterating the no-risk guarantee, used to boost response by around 11 percent no matter what copy was used. Amazing but true.

Not so today. Your prospects are much more savvy to the devices that direct mail marketers use to boost response. Their Phoniness Filters are on 24/7. So we have to do something different than simply enclose a note from Donald Trump.

Direct mail marketer Barbara Harrison says the best rule for using lift notes today is to abandon the rules. For her client, the Tuft s School of Veterinary Medicine, Barbara once wrote a lift note from a dog.

The lift note was one of two found in the package (which promoted the school s newsletter, Your Dog ). That s one rule she broke. The first lift note was from the dean of the school, and drew attention to the expertise and credentials of its canine authorities.


The second lift note, the one written by the mutt, described why dogs hate the newsletter so. This newsletter, said the dog, makes its owners too smart, and teaches owners how to break dogs bad habits. This unique lift note added significantly to the strength of this control, says Barbara in the chapter on lift notes in 2,239 Tested Secrets for Direct Marketing Success, the book edited by Denny Hatch and Don Jackson.

Other ways to break the lift note rules:


Sales manager signed letter, company president signed lift note.


Sales manager signs letter, company janitor signs lift note.


Lift note stresses guarantee of customer satisfaction.


Lift note shows a letter from a disgruntled customer who received money back, and includes a photocopy of the refund check.


Lift note is signed by celebrity.


Lift note is signed by Horace, the obscure parts supplier in Podunk, Alabama.


Lift note reiterates main selling point of main letter.


Lift note introduces a weakness of the product.

2006 Sharpe Copy Inc.

About the Author: Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers attract new clients using direct mail marketing. Sign up for free weekly tips like this at


Permanent Link:

No Comments | Filed under Shirts

Save Store Space And Sell More Merchandise With Slatwall Display Fixtures

By Tom Tran

The retail economy has become obviously competitive. The times have gone when shop owners can easily stack their products the way they see. As shoppers effortlessly become knowledgeable when we talk about choosing their purchases, most processes have turned superior instantly. People have become meticulous in ensuring that they get value for the money that they spend especially with these trying times. Everyone is taking more thought into consideration the things that they actually need as opposed to the things that they want. As a retail shop business owner, you know you need to revamp the way you promote your products when you see that you are not selling enough with your margins. Remember that you should be able to understand how important it is to arrange your goods and showcase them properly. Even if your have limited space in your store, you can still sell more goods so long as you have the correct displays used.

Fixture stands are basically the key racks that hold the products. Purchasers have come up with a number of ways of marketing products. This is through the utilization of slat wall racks that help in increasing product visibility when people drop by your shop. Be sure that all specifications of your displays are cautiously accounted for. You dont want to be putting a huge slat wall fixture racks as permanent fixtures in a cramped area. Since your goods may become little when placed stuck between large stands or your tall slat wall stands may seem very obtrusive when pushed placed between normal fixture units.


Make sure that you calculate the total weight that you will be classifying on your slatwall racks. A stand can only hold a minimum weight in a particular period. With meticulous space planning, you can add the number of products that can be held in a single stand. Since slatwall display racks are usually prepared in very minimal spaces, the products that are displayed should fit correctly. If your goods are big and frail, just be sure that your custom slat wall display merchandise are durable enough. Occupying room in a retail floor location usually means extra expense to the manufacturers. Place Management is the answer to this issue. Proper and methodical space management will reduce other unnecessary costs.

If the products to be promoted are not always in season, the slatwall stand should only be brief therefore you can find displays that can easily be moved right away. However, for everlasting retail racks, the fixtures should be very sturdy enough to hold all the merchandise for a long time. Knowing these situations help you to pick on what slatwall display to set up.

Reviewing on how to promote your merchandise should not be as complex as it seems. Your products do not have to be placed in traditional shelves anymore. You can find ways to reinvent them with the use of great slat wall racks that will aid to promote your business. Save storage space and use slatwall display stands to market your merchandise.

About the Author: Rich LTD has been in the

slat wall display racks

industry for 20 years and we’ve served over 3500 customers. Drop by our site at and discuss your plans on getting the right

point of sale display fixtures

for your store.


Permanent Link:

No Comments | Filed under Shirts

Exclusive Showrooms For Custom Made Suits

Exclusive Showrooms for Custom Made Suits


Diana Zaloum

Have we ever thought that why men\’s suits need to be customized and require experienced tailor\’s inputs? The reasons behind such needs lie in the indifferent mood and decency that men always look for in the suits. Ready-made suits may provide quality and good fabric, but it cannot satisfy every mood, design requirements and perfect fittings.


All such thing gave birth to the requirement of custom made suits in the countries of the world. The custom made suits are designed and tailored by many decades old companies in the industry. These companies have their exclusive showrooms that offer best customer satisfaction and best consultation from the tailors. Coming to such showrooms is like having a drink while selecting best custom made suit for us. The consultation which is provided by tailors is highly charming. They understand the need and the demand of every individual, which is really remarkable and amazing. These tailors provide quality fabric, best fittings and suitable design providing great comforts to the personality you own. The prices that are charged for designing and making a custom made suit is nothing when compared to respect and gratitude that you receive from many. Still, the showrooms feel proud to provide quality fabric, latest design, comfortable fittings and best customer service by the tailor\’s at the most affordable rates in the market. These companies have witnessed various designs, fashion, style, look and fitting requirements that keep changing every year and in a decade. Therefore, the tailored made suits are incredible and well-designed due to having made by the experienced hands in the industry. The companies that provide tailored made suits offers an option for the customers to have custom made suits for men through best and quality showrooms in the cities. These showrooms provide best customer services along with offering various designs and quality fabric that matches your dignity and personality. In such showrooms, the quality experience tailors design suits which are highly comfortable with accurate fittings, cuts, stitching and style. The experienced clothiers design every custom made suit in an innovative way offering marvelous style and best fittings to the customers. Every custom made suit which is made in the company have a unique comfort and style. You may access their websites to know the details and read about various projects completed by such companies. On the websites, every detail concerning to fabric, design, tailor, customer service, price etc are provided. Though, for ordering and consultation purposes, you have to visit their exclusive showrooms. So stitch a best custom made suit for yourself for Christmas Eve.

You can read more information before you buy

Custom Mens Shirts

, suits and find out more about

Custom Men\’s Suits Chicago


Article Source:

No Comments | Filed under Shirts

The Benefits Of Affiliate Marketing

By Vahid Lancaster

Affiliate marketing is very beneficial both for merchants and affiliate marketers. It is a popular method to earn profits from the websites and also helps the merchants to increase their sales. It is the cheapest business on the internet that can make you the highest profit.

Lets us discuss some important benefits of affiliate marketing to affiliate marketers and merchants.

Benefits to affiliate marketer.

1) No Need to create a product.

One important benefit of affiliate marketing is that you are not required to create or produce any products. It is the duty of merchants to create the products. So you are only required to select the products to sell, get the affiliate links and start your business in ten minutes. You can focus on selling the product as you dont need to do anything with the production or delivery of the products.

2) You Can Start with No Money, or with as little as $100.


Another important feature of affiliate marketing is that you can start your business with little or no out of pocket expense. This is the lowest possible investment in today’s world to start a business which has a great scope in the market. If you simply dont have any money to invest, you can always use free tools to start your business.

3) The Easiest Online Business.

It is the easiest online business due to the fact that the merchants do all the hard work like making products, delivering products to consumers, handling money transactions etc. Affiliate marketers are not responsible for any of these tasks. They just need to focus on promoting their affiliate links.

4) Make Money While You Sleep.

As you have your affiliate links on the website which is available on the internet all the time, you are not required to remain online to keep in touch with your customers. People can visit your site whenever they want and can visit your affiliate links. If they like the product they can easily buy it by just clicking the given links. Your only concern will be checking your email to see how many sales you have made from your links.

5) Penetrate Hot Markets Fast.

You can select any hot market at any time to choose the products you wish to sell. If you observe that other marketers are making money with pet care related products for instance, just register with an affiliate program to get some hot pet related products, set up an adwords campaign, and in 10 minutes, you can start to make money!

Benefits to Merchants.

1) More Sales in Less Time.

The products of different merchants are advertised by many affiliate marketers at the same time. The main website of the merchant is also advertising the products. If the page rank of the merchant website and his affiliate marketers are high, tons of traffic, which are your buyers, will visit the product pages. The website of every affiliate marketer will send the people to merchant websites. This results in more sales in less time.

2) Broader Market to Sell Products.

Having new affiliates just expands the market of merchants. Dont select the affiliates blindly. Do the research to check if the affiliates website is related to your business or not. If the affiliate marketers website is matching your products theme, then there are more chances of sales. The affiliates website will receive hits for the people who need to know about your products and they are more likely to visit your website to make a purchase.

3) Less Efforts Required.

Affiliates are doing the hard work of advertising for your products. If your affiliates are doing good work then you dont need to spend extra time and money for advertising. Just concentrate on improving the quality of your products and launching new products.

Affiliate marketing can provide the easy, fast and reliable money to affiliate marketers. At the same time it gives more sales in less time and money to the merchants.

About the Author: Vahid Lancaster is the owner of the

Free Click Income Guide

website, where you can learn how to work part-time, but earn full-time income from the comfort of your home. Visit at


Permanent Link:

No Comments | Filed under Shirts

Carefully Select The Formal Shirts For Men Online}

Submitted by: Gage Levi

Men have become quite sensible in the modern as to what they should wear. Most of them have started experimenting with their formal wears. Now, the choices of formal wear for the men are not just limited to the few lighter shades of different colors and patterns.

Men have become quite sensible in the modern as to what they should wear. Most of them have started experimenting with their formal wears. Now, the choices of formal wear for the men are not just limited to the few lighter shades of different colors and patterns. It is also not the time for ‘one-for-all’ clothing as variety of clothing items are now available for men to choose from. A man should be extremely choosy with the clothing he is sporting if he wants to look smart. Choosing formal shirts for men depends upon the meeting, event and the time of the day and place where someone is planning to visit. Your efforts should entirely be to steal the show. When you are selecting a formal shirt for yourself, you should confirm the shirt should fit you to the best. Tailor made shirts will suit everyone best, but if you are buying a shirt from a retail store, it should be perfectly fit to your personality and physique. Select a slim fit or a regular fit shirt on the basis of the personality and shape of your body. Always remember that the size and fit of the shirt depend from brand to brand and you should choose a shirt piece accordingly. Buying too short or too long shirts should be avoided when you have to wear the formal attire.

Nothing wrong is there to wear the floral print shirts, but they are actually far from formal clothing style. Instead, opting for the strips and small checks can work well in combination with variety of shades. The pattern of your shirts can be matched well with the blazers and pants that can be put along. Never forget to separate your evening and day time attire. During the day time, you should prefer wearing light shades; whereas, dark shades look good during the evenings. Silky shirts can also be tried during evenings as they give great appearance under artificial lights. Formal shirts for men online can be obtained easily through different websites and online stores. These stores make different stylish formal shirts available for men in variety of ranges. Leading brands also offer designer formal shirts for men to be bought through Internet.

One of the most important tips to wearing formal clothing better is that you should avoid donning formal shirts and trousers of the same color. This mistake is quite common among people. Your shirt and pant should complement each other like a perfect combination. Avoid the age old formula of wearing contrasts. Always remain extremely careful with your all professional efforts. In some companies, there is a strict rule of wearing formal shirts for men and women that matches the dress code of the company. Hence, wearing clothes according to company’s policies and rules is essential.

Do not overdress and under dress yourself in whatever attire you are having. Your dresses should be appealing and your look should be sensible. However, always be careful with what you are selecting to wear and present yourself in front of the others.

About the Author: S Ganesh is the author of this article on formal shirts for men online. Find more information, about formal shirts for men online here Visit

for more information.


Permanent Link:}

No Comments | Filed under Shirts