South Korea’s Brand Of Economic

By Christina Xia

Introduction of advanced technologies to encourage innovation.

Mention of South Korea, many people will think of Samsung, Hyundai, LG … …

Since 2001, the brand consulting firm Interbrand U.S. United States, “Business Week” began to publish together, “the world’s 100 most valuable brands” list since South Korea’s Samsung Electronics, Hyundai Motor and LG ranked list on several occasions. In addition, South Korea in the cosmetics, petrochemicals, shipbuilding, steel and other fields, also has a number of famous brands. In recent years, the South Korean government to promote local brands into the “national brand” promotion areas, more national brands in the world to enhance the visibility of added power.

Initial stage: support for the “heavy industry” resist foreign direct investment

Sixties and seventies of last century, is the initial stage of economic take-off Korea, South Korean local enterprises and brands are the founding stage. Led by the Government, issued a series of incentives to support a number of key industries and key enterprises, so that the formation of a certain international competitiveness.

South Korean government recognized that due to small domestic markets, limited room for development, to develop the economy, enterprises must face the world, participate in international competition. Which established the development of export-oriented economy, “Trade Nation” strategy.


Korea from the late 70s of last century began, “heavy industry” strategy. Korean companies to rapidly improve the technical level and competitiveness of the steel, shipbuilding, metals, automotive, electronics, petrochemical and other industries as key targets for assistance. South Korean Government to formulate relevant laws and regulations, establishment of a national investment fund and a preferential interest rate for the large-scale projects. In addition, a number of “infant industry” protection measures, allowing them a monopoly of production in the country, until they grow to a certain size and degree of international competitiveness.

Of these measures taken by the South Korean government, although Dao was regional inter-Chan Sheng Liao and Xing Ye unbalanced development, there has Touziguoduo wealth Guoyujizhong Deng Fang Mian’s shortcomings, but Zai Minzuqiye initial stage of development a positive role in promoting.

South Korea’s early economic development facing lack of funds, technical strength is weak. But the South Korean Government believes that, to attract foreign direct investment is a strategy and means, although able to address immediate financial and technical shortage, it Zui Zhong Huan Shi aim for the revitalization of Minzu Industrial Fu Wu. Therefore, to protect and enhance the competitiveness of national enterprises, the point of view, as far as possible the use of foreign loans imported production equipment and technology, while the scale of foreign direct investment and related industries to the limit.

Qi results yes, the South Korean enterprises to maintain their independence and difficult to Pi Kuaguogongsi Kongzhi or become Waiguo brand products of “factory” also fostering Korean companies Bude Bu otherwise acquire foreign advanced technology, that improve the business innovative active learning and initiative, and gradually fostered a number of national brands.

Growth stage: from the “heavy industry” “trade nation” into “technology nation”

South Korean government 60 years from the last century, has promulgated the “Science and Technology Promotion Act,” “Scientists Education Law”, “Technology Development Promotion Law”, “Technology Assessment Law,” “Technology Framework Law” series of laws, for Independent Innovation legal protection.

80s of last century, the South Korean government proposed economic development strategy of “heavy industry”, “trade nation” into “technology statehood.” To do this, set up either by the president and chairman of National Science and Technology Committee, on a regular basis of major national science and technology policy. South Korea’s Ministry of Science and executive of the act by the Deputy Prime Minister, responsible for the national scientific and technological innovation. Lee Myung-bak administration took office after the introduction of the “Science and Technology Basic Plan” proposed in 2012, Korea’s cost of investing in research to reach 5% of the total GDP.

Currently, Korean companies have become the main activities,expenditures in 2007 accounted for Korean companies nationwide research funding 76.2% of total expenditures, as of 2009, the Institute founded by the company reached more than 10,000, with nearly 16 researchers million people, forming a strong team of independent innovation.

In technology promotion, the Korean government stipulated that all government-funded research project results, the transfer must be free; enterprise independent R & D Research and Development Project, the transferee and the government commitment to expenses were 50%.

In addition, Korea has also established a “new technology products preferential purchasing system”, which when in government procurement, give priority to buy high technology production of Chan Pin, Yi help enterprises Chi Xu Fa Zhan health.

At this stage: pushing the government level “national brand”

In recent years, the South Korean government attaches great importance to organizing various national brand promotional activities, and their integration into a “national brand” areas of foreign propaganda.

South Korean government believes that a country’s “national brand”, that is, its overall image, it will affect people outside the country, enterprises, goods and other evaluations, so the “national brand” is the basis of brand or personal brand. Under this concept allows, South Korea’s government in 2006 issued in the “Use of Guo Jia brand export competitiveness measures,” and in 2009 set up a You presidential Zhijie jurisdiction “national brand.”

In addition, the South Korean government has also launched the “Mobile South Korea” and other national brand foreign propaganda site, and also established cooperation with government and civil and cultural projects of the network, autonomous communities, public organizations, enterprises and other promotional activities into the operation of the cooperative system of national brand, to enhance the publicity.

Relevant government departments on a regular basis to carry out specialized training and seminars to help new brand registered overseas, and for them to develop a global brand to provide advisory services and promotion activities.

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