An Essential First Aid Kit For Fixing Your Broken Business Model Innovation Process

Almost every business keeps first-aid kits available to help injured people recover from accidents. It’s only common sense.

Yet few of these businesses know how to treat a broken business (or strategy) model innovation process. With these questions, you’ll have just the first aid you need to recover from broken processes. Then, you can return your business to health and prosperity.

These questions will help you discover better ways of improving and replacing your business strategy. By using these questions, you should begin to get a better sense of how well developed your business (strategy) model is now compared to the needs of having a large competitive advantage. Understanding those dimensions will give you another helpful perspective on what is good about and what needs to be improved concerning your business (strategy) model development process.

Where has your business (strategy) model created competitive advantages in serving customers?

If you are like most companies, you will find that the strategy model has helped you more with some customers than with others. In fact, a typical company will find that more than 80 percent of its customers get relatively few advantages versus what competitors provide from the company’s strategic model. Thinking about your business model in this way will help you get a better feel for where you can use strategic model innovation to make greater progress.

Where has your strategy model created competitive disadvantages in serving customers?

Whenever a company focuses, one of the purposes of a strategy model, it also chooses to meet the needs of some current and potential customers less well. Sometimes these disadvantages for those customers are unavoidable, but many times they are the result of an oversight or limited thinking. Being aware of who is disfavored in what ways can often stimulate improved business models that enable a company to instead gain advantages with some of these potential and current customers.

What were the original reasons for creating these advantages and disadvantages?

Many times, a srategy model choice fit the current and expected business environment well. But permanently changed conditions can often make such choices inappropriate. A business model innovation process needs to be effective in creating business models that will work well in a broad range of business environments, as well as directing work on creating better strategy models when circumstances change in unanticipated ways that require a response.

Are those reasons for favoring this strategic business model still the most compelling ones?

If they are not, you should also think about when changes took place that required a response. The next question follows on to make sense of this observation.

If your company did not make innovations in a timely way to the strategic model, what were the most probable causes of the delay?

You should separate out the issue of not noticing the changed circumstances, from wishful thinking that the new conditions will go away, from not focusing on the strategy model, from not having the skills or resources to work on a new business model.

If you had adopted the ideal strategic model for the time when your current business model was set, what would you have done differently with the benefit of hindsight?

The idea here is to locate if there are any gaps in your strategy model that should have been filled in the past. In most cases, major gaps have been present for a long time. This will help stimulate the focus of your current innovation activities.

How would your business model development process have needed to change in order to have created a more ideal strategy model last time?

Generally, the problems will lie in the area of having too few people thinking about the strategic model, running too few business model improvement experiments, not involving enough people in identifying stakeholder issues, insufficient consideration of different business environments, not preparing those enough who worked on the new business model, and too infrequent business model reevaluations. However, please do feel free to add your own thoughts about weaknesses. This list is just here to help start your thinking.

Copyright 2008 Donald W. Mitchell, All Rights Reserved

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Who Benefits Most From A Self Storage Franchise


Every day, people move from one home to another. Some of them are simply moving to a larger house in the same town, but others are engaging in more complicated and lengthier moves. They may need to move into a temporary dwelling while they scour the market for the right forever home, or they may embark on a journey across the country to their new living space. When people are in this more elaborate situations, they often wonder what they are going to do with all of their belongings.

The answer is to use the services of a Self Storage Franchise. Zippy Shell Greater Columbus is particularly useful for people who living in temporary dwellings while they look for a new house or while they wait for renovations to be completed on their purchased property. Usually, when people opt for a temporary dwelling, they live in a smaller space. For example, they may stay with relatives or friends for several months, or they may live in an extended stay hotel. Others choose to rent an apartment that offers a month-to-month lease. When they choose the services of a Self Storage Franchise, they do not need to cram all of their belongings into a tiny space.

While self-storage is useful for people who are purchasing a new home, it also comes in handy for many recent college graduates. These individuals have spent their last few years living in the dorms or renting a house with all of their closest friends. Now that graduation has arrived, they are planning to start their full-time positions, and they wish to stay in the area. However, they don’t know exactly where they are going to live or with whom they will rent a dwelling place. Therefore, they are sleeping on a friend’s couch for awhile, or they are using up every minute of their lease in their off-campus property. Until they figure out the specifics of their future situation, they can also use the services of a self-storage entity. Ultimately, this type of service is practical and useful for any person who needs a place to keep his or her belongings.

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