How Googles Real Time Access To Tweets May Impact Your Seo}

Submitted by: Amaya Dixit

A few years back, when you did a search you may have chanced upon a Tweet or two in your SERPs. Through a deal that was struck between the two, Google gained access to Twitters data stream and in return, these tweets would be displayed in search results in real time. But when the agreement expired in 2011, Google lost access to the little blue birds data stream. But today, the two giants are shaking on the deal yet again by indexing tweets as soon as they are posted. So should SEO mavericks pop open the bubbly or wring their hands in desperation? Here are a few ways that Googles real-time access to Tweets may impact your SEO and what you can do about it.

What This Actually Means

Through this agreement, Google will have real-time access to tweets via a data feed, which is also known as the Twitter Firehose. It will take some prep time for this deal to come into effect, but when it does, prepare to see far more tweets in search results. This means that SEO mavericks may now be able to include Twitter in their SEO strategies and use the platform to increase their presence in Googles SERPs.

How Google May Choose Which Tweets to Index

While there havent been any official statements yet as to what the plan of action is on Googles part, given their track record, they may start with those tweets that are of most value to their audience. Be prepared for some pretty stringent anti-spam measures to be put in place as well, so fluff will not fly.

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It seems like Google will be fairly conservative when it comes to their indexing efforts, and will only include the stuff they are sure arent spam. This points to the fact that it may be quite challenging for SEO marketers, especially in the beginning, to ace this system.

Google might keep its eye open for certain signs that point to valuable tweets. This could be on the lines of:

Third party web site links to a users profile

Third party web site links to the tweets itself

The amount of times a tweet is favorited and by whom

The amount of times a tweet is retweeted and by whom

How SEO Marketers Can Tweak Their Effort

All of the above information elaborates that maximizing ones engagement on Twitter shows that the content you tweet is more valuable in nature and therefore should be indexed by Google. But how do SEO marketers do that?

The answer, surprisingly enough, is very simple. According to recent research, one of the most significant factors responsible for boosting retweets and favorites was the use of imagery in tweets. It was revealed that tweets with imagery could get five to nine times as many total retweets, which is quite a substantial figure.

Other ways to increase engagement, retweets and favorites are the use of hashtags and the implementation of longer tweets, but these didnt show half as much value as including images.

Another tactic to employ is to develop relationships on Twitter, especially with influencers who will retweet your most important content, thereby making Google aware of what you have to say. When the influencer tweets with a link to your content, it may appear on SERPS and thus give you access to a larger audience. Basically, what SEO marketers need to do is increase the time and effort they spend on Twitter.

About the Author: “Infinista Concepts is a boutique digital marketing agency in India with deep expertise in SEO, SMM, SEM, website design and development.”

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isnare.com

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Importance Of Social Media Marketing

Importance Of Social Media Marketing

by

Tony Bryan

Today many business owners and executives are jumping over to the social media marketing services. And once they gain the momentum and completely understands as how to use it, it becomes a challenging job for the one who has not adopted the means of social media marketing. Advertising cost is reduced when one is taking up social media marketing which increases advertising effectiveness and executive awareness with respect to the products and services and how the customers react to those. Social media marketing is not only marketing on social channels. A company who is entering the social media realm, should essentially employ many key staff members who can socialize and market through these social channels. Networking through social media goes through a process,its not about handling out business cards as soon as one enters a room. Through social media marketing companies connect better with leads and clients. It also allows an individual to imitate a company so that they can detain the latest updates of their products and services. Social media marketing ramp up relationships and loyalty, opportunities and awareness. In the last 100 years social media marketing is the only galactic transformation in the marketing industry. If one is not using social media marketing they are leaving behind hundreds or thousands of opportunities for the competitors to take hold of.

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There are several social media marketing agencies, but choosing the best among them is the point that is to be kept in mind. Before hiring a social media expert it is always wise to review the experience and the portfolio. Every social media marketing agency have a relevant experience, choosing one by analyzing the proven result is smart. Social media marketing helps to deliver the top rank in the search engine by the use of unique keyword phrases. Where over-optimization can spoil the entire thing. The optimization strategy must be balanced else the search engine may term it as a manipulating search. Higher values can be provided to the readers by keeping them engaged in conversations. Involving in discussions and replying to the blog comments and asking for feedbacks draws more traffic as if insures that the person is real and not just any other company. Expressing thoughts on any topic will attract the ideal visitor and customers. Social media marketing can always be used as an opportunity to make actual connection with the targeted market, as an ecommerce site always have its limits in setting up trust and building long-term relationships with the target market. Social media marketing task needs to be performed in a regular basis, else it will not turn up giving good results in the later days. To derive maximum benefits from social media marketing the proper way to pull attention should be adopted. The other important task of social media marketing is updating profiles and interacting with users in a regular basis. These are the skilled areas of work to obtain maximum results. SEO Reseller Services

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Article Source:

ArticleRich.com

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